Dear Cornell CALS faculty and staff,
Given the countless ways we express the spirit of the college, it’s critical that we share a clear understanding of what CALS is and represent it consistently.
To support this need, the CALS Office of Marketing and Communications, under the leadership of Assistant Dean Samara Sit, worked with a global design firm and members of the CALS and Cornell communities this spring to assess how accurately, consistently and clearly we express ourselves as a college.
I’m pleased to share with you the new tools and resources we now have to meet these goals, which I encourage you to access and begin implementing across the next academic year, as you produce public-facing documents or as reordering materials becomes necessary.
Our Tagline: Life. Changing.
This memorable phrase quickly and powerfully summarizes the spirit, beliefs and aspirations of the work we do in service of our mission.
Tools and Resources
Visit our new online toolkit at brand.cals.cornell.edu to explore and use the tools, resources and guides that comprise our new messaging and visual identity. These assets will help us all consistently communicate about the college.
The “Downloads” section of this site provides links to templates you can use immediately—CALS PowerPoint decks and an email signature layout—as well as items you can custom order including business cards and letterhead. Additional print and promotional resources will be made available this summer and fall. New academic and administrative department logos and digital letterhead will be distributed directly to department contacts later this summer.
How to Learn More
The Office of Marketing and Communications has planned a series of workshops and presentations for the summer and fall to share more details about how to apply these new elements to the excellent work each of you do for the college. These sessions will be an opportunity to learn how to use these tools and a chance to ask questions. Please look for invites and plan to attend these sessions.
Stay informed about updates to the online toolkit and details on our upcoming college website redesign by subscribing to the project’s blog. Have reactions or questions? Share your thoughts online.
How we express our college will mature and grow over time as we work together and become familiar with the direction set forth. I want to thank all those who offered feedback during the past six months, and I encourage everyone to remain engaged in our ongoing work to elevate awareness of the important work performed by our college.
Kathryn J. Boor, Ph.D.
The Ronald P. Lynch Dean
260 Roberts Hall
College of Agriculture and Life Sciences
email@example.com | cals.cornell.edu